When we search for a product or service on Google, we type in words that are closely related to what we are looking for which will help us find the desired results. it often happens, we type in a sentence and are still provided with the correct results. This is because one of the words in that one sentence is a keyword for the product and that is why it helped you get to the correct product or service you were looking for. However, have you ever wondered how that was made possible?
We know there are a gazillion marketing
techniques that have helped companies build their brands by making the most of
the smart and effective marketing techniques. For years it has been in the form
of Television commercials, leaflets, brochures, hoarders and many other things.
In today’s digital world the marketing strategies and techniques to have
digitalized. It all began with Free Samples and have now reached to optimized
codes and texts, which when searched online can be found instantly.
Well, if you think hard, you will realize we
found our required services, products, information, and relevant data because
the provider had structured its own data to be found by us. It is the best
marketing strategy in the digital world, where the service or product provider
employs Search Engine Optimization or SEO to amplify their digital
marketing techniques.
What is Search Engine Optimization?
Search Engine Optimization is a process that
helps optimize the search option for users to find the desired result. It helps
in increasing traffic garnered from organic and editorial search results as
provided by users. Having equipped one’s website with SEO oriented content
increases the quantity and numbers of web traffic. This, in turn, helps the
website to reach millions of users and increasing visibility by manifold. An
SEO aims at various types of search, which also includes Videos searches, Image
searches, Academic searches, Audio searches, News & Articles searches and
vertical searches as specified by the industry.
What is the goal of Search Engine
Optimization?
Search Engine Optimization is not some voodoo
magic that helps in garnering maximized visibility or traffic. Like you have
read, SEO helps to elevate the rankings of a business website on a digital
platform and helps it reach millions of users by basic searching. All of which
happens only when a website publishes SEO oriented and stores the same in meta
content.
The goal of SEO is simple, to maximize your
business in all forms with the help of the available SEO tools. Having an SEO
oriented website is not as easy as it looks. One might say by using generic
terms we can make it SEO driven. However, that is the case only for users to
find things by online searching. An all-inclusive approach must be taken in
order to ensure that a user has a good experience while surfing your work.
Every aspect of a company’s website must be taken into consideration, from
security, country-specified searches, content, technical architecture, etc.
Who defines the search results?
Although the question does not need
answering, it’s Google.
The question that should be asked is, how
does Google decide who ranks highest to lowest?
Well, Google uses a confidential ranking
algorithm that is automated and continuously updates itself to the changing
norms. As per the company, there are around 200 types of ranking factors taken
into consideration. Today, we shall generalize the factors and boil it down to
four major factors that help in determining the ranking as per Google’s
algorithm. They are Architecture, Exposure, Content, and Varied Online Links
& Mentions also known as Tagging.
Architecture
You must build your website in a structured
manner so that is robust, scalable, highly responsive and easy to locate & navigate
from any given device. In short, one must have a high functional Google
indexing programmed for their website.
Google index is comprised of elements like
the following
• Domain name
• Blog posts URL
• Page
• Content, Images, Links to the pages
• Website addresses and links of pages
• Keywords
• Analysis of user experience, etc.
Website Content
They say content is king, and Google agrees
too. Having developed content that is relevant to the users searching for your
services is the best possible element of SEO. Google determines how and what
should be provided to a user when searched online by checking the relevance of
your content and metadata.
SEO Nagpur Experts helps in determining the keywords and phrases that are relevant to the
data you provide and the inputs of users on a search engine. By considering
both, Google swiftly provides users with results.
Exposure
Any business grows only when it is nurtured
and given adequate nourishment to advance its stages which are done by mixing
with the same bands. Similarly, for websites too, one must have proper exposure
to the business they are in and keep tabs on activities. Being an equal member of
the same business ethnicity helps one know the audiences, what is trending,
what is the behavioral pattern of buying and selling, etc.
Tagging
External sources play pivotal roles in
determining the importance of a website. Tagging or as we know it Online
Mentions and Link Sharing is a process when users like your content and shares
it on their social media. This helps your website to have a backlink to the
platform and strengthens your rankings by the quality of links and tags your
website receives. The more the incoming links on credible online platforms, the
more your rankings rise for Google to believe your authenticity. Here too, Search
Engine Optimization or
SEO can be of help. As, SEO helps in the process of Content, Exposure, and
Tagging, it increases your traffic and visibility with its minor editorials
that play important roles.
SEO is not a physical marketing strategy but
a digital one that helps in bringing your business on the top of the search
results.
